Identity, Branding and Website Design
“I’m still amazed by how much a well thought out corporate identity and branding program impacts the perception of a company’s quality and trustworthiness, in fact it’s one of the main reasons that I created my company.”
Merola has collaborated with some of New York’s best creative and business professionals and is passionately attached to the diverse and rich creative environment that only New York City provides.
After attending The School of Visual Arts for Graphic Design, Merola worked at J.Crew designing catalog editorial and collateral materials. / At William Snyder Design, NY, he created entertainment graphics and corporate identity standards for A&E Television and The History Channel. / Art Director then Creative Director at a boutique luxury ad agency, Meier Brand he created advertising campaigns, and developed brand strategies and press materials for national and international clients including Bulova, Orrefors, Macy’s, Kosta Boda, Martex, Macy’s, DeBeers and JC Penny. / As Creative Director at Look Advertising, Merola developed brand strategies for Avon, Godiva, Levitz, HON Office Furniture, Christmas Tree Shops, and American Express. / At the jewelry manufacturer Frederick Goldman, he was the Creative Lead and developed and directed integrated brand marketing for: ArtCarved, Triton, Triton RAW, DIANA, Scott Kay, and Karl Lagerfeld Bridal.
Merola is available for consultation and freelance brand identity and website design projects.