Your corporate identity is an extension of who you are as a business. A visual representation of your values.
Your identity is built into every point of contact between you and your potential customers – from the top of every page of your website to every business card you hand out. Your identity shouldn’t be an afterthought. You can’t just “slap a logo” on your business materials and call it a day. Developing your identity takes care and patients. If you get it right, people will notice and remember you. You’ll strike a chord with your customers, and every aspect of your image to the world will work together in perfect concert. If you get it wrong, potential customers will walk right past you without even a cursory glance. Nail down your corporate identity, know who you are, and you’ll be able to attract just the type of customers you want.
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