Is print marketing still relevant?
“Print is dead!” “It’s virtual everything now!”
If you’ve heard statements like these, you know people have been predicting the extinction of printed materials practically since the Al Gore invented the internet. Except it hasn’t happened. The reality is print marketing is alive and well. In fact, it can be what helps your business excel.
Ten years ago, having a great website made you stand out. Now – it’s the default. The cost of doing business. Having a professional looking website is a necessity, not a point of difference. However, amidst the race to make all information readable from a screen:
People are rediscovering their love of paper. The feel, the smell, the sound of pages turning. Paper is tactile, tangible.
And because many businesses have abandoned print marketing, your business can make printed campaigns your competitive advantage – if you do them right. Make a business card that feels different and substantial while looking stunning. Make a brochure that sells your business in a palpable way. Print is here to stay, and you can make the most of it.