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Your One-Stop-Shop for all the Tools Needed to Expand Your Reach and Get More Customers

For more than two decades, Merola Design has built identities and websites that have strengthened the brands of dozens of NY businesses of all sizes.

Tools to Build New York business

Digital Marketing

Marketing went off and got all complicated in the digital age. You have people tweeting a link to their Facebook post about how to integrate your Pinterest account to Instagram. And those are just the major social media accounts. Maintaining and integrating all these accounts can get very time consuming, especially for busy business owners. Unscramble your brain. Let us take care of everything for you. We can manage marketing for your email, Facebook, Twitter, Instagram, Pinterest, and other social media accounts. Your brand will remain consistent across each platform, and you’ll reap the benefits of the modern age of marketing without driving yourself crazy.


Copywriting

As humans, we’ve developed language as a means to convey our ideas. But what happens when you use the wrong words? Your ideas will have zero impact. You don’t want that. The right combination of words can be as piercing as a bullet. But too many businesses skimp on professional copy, so their shots fall short of the target. When you use professional copywriting, your thoughts become clear to your customers. They hear the exact message you’re trying to deliver. When your customers clearly understand your products and the message behind them, sales barriers are broken through with ease. Why hand out a brochure if you’re going to put the reader to sleep with the writing? What good is it to do all the marketing work reeling customers into your website if you’re just going to let them off the hook at the last minute with ineffective copy? Can you see those sales swimming away now? I work with professional copywriters who know how to convert the leads you work so hard to bring in.


Web Hosting

Web hosting is one of those mundane details about your day to day operations that you never really get excited about. That is, until something goes terribly wrong with it. Then it’s the most important aspect of your business. We don’t expect you to get really excited about web hosting, but you should know that you need to get it right in order to be properly secured. If you don’t have reliable hosting, your entire website could go offline. And while it’s down, everyone who wanted to visit your site will go buy from someone else. The servers where we’ll host your site are state of the art and scanned daily for possible threats. Backup safeguards ensure that your online sales force (your website) won’t slow down for even a minute. And if you ever need to, you can reboot the site and return it to its original state. With our servers, we make sure that the boring detail of web hosting stays boring and predictable.


Search Engine Optimization

Wouldn’t it be amazing if customers who never knew you existed could find you in 0.28 seconds? What is this sorcery, you ask? It’s a search engine. Google and other search engines expand the possibilities of your reach beyond any other methods of the past. The difficult part is figuring out how they work and setting up your site to make the best use of them. Most free template, one-stop website solutions do nothing to help your search engine rankings. We bake it right in from the beginning. By utilizing the proper site structure and keywords, we make sure your site will be seen by your target customer. Search engines present a wonderful opportunity to be discovered, and we help you make the most of them.