Identity, Branding and Website Design
For more than two decades, Merola Design has built identities and websites that have strengthened the brands of dozens of NY companies of all sizes. Below you’ll find a list of our most popular services:
Your corporate identity is an extension of who you are as a business. A visual representation of your values. Your identity is built into every point of contact between you and your potential customers – from the top of every page of your website to every business card you hand out. Your identity shouldn’t be designed flippantly. You can’t just “slap a logo” on your sales materials and call it a day. Forming your identity takes care and crafting. If you get it right, people will notice and remember you. You’ll strike a chord with your customers, and every aspect of your image to the world will work together in perfect concert. If you get it wrong, potential customers will walk right past you without even a cursory glance. Nail down your corporate identity, know who you are, and you’ll be able to attract just the type of customers you want.
What do people say about your company when you’re not in the room? That’s your brand. It’s your reputation. Your promise. When someone hears your company’s name or sees your logo, it’s the first thing that pops into their mind.
First impressions are hard to get right, but lasting impressions are even harder. Building your brand doesn’t happen overnight. It takes work. It takes promises kept and products delivered. But it also takes strategy. You have influence over the way your clients perceive you. Will they perceive you as boring, vague, and average? Or will you be exceptional, honest, and genuine? When you form a strategy to build your brand, you become intentional about the way your reputation is formed. What could be better than that?
The internet isn’t just for sharing cat videos. It’s where people research the things they want to buy. Make the most of your website and stop leaving your money on the table.
In the history of the internet, it has never been easier to design a website inexpensively. That’s one of the reasons why there are so many awful-looking websites. “A friend of mine is good with computers and said he’d build my site.” These are famous last words. You wouldn’t hire an amateur to build your brick and mortar store, so why hire one to build your online storefront?
Almost every client of ours has a story about how they hired the wrong person to build their website and now have to fix it. Hire the right person the first time. It’s likely that this is your business’ most valuable piece of real estate. Ensure it radiates quality just like every other part of your business.
Marketing went off and got all complicated in the digital age. You have people tweeting a link to their Facebook post about how to integrate your Pinterest account to Instagram. And those are just the major social media accounts. Maintaining and integrating all these accounts can get very time consuming, especially for busy business owners. Unscramble your brain. Let us take care of everything for you. We can manage marketing for your email, Facebook, Twitter, Instagram, Pinterest, and other social media accounts. Your brand will remain consistent across each platform, and you’ll reap the benefits of the modern age of marketing without driving yourself crazy.
Web hosting is one of those mundane details about your day to day operations that you never really get excited about. That is, until something goes terribly wrong with it. Then it’s the most important aspect of your business. We don’t expect you to get really excited about web hosting, but you should know that you need to get it right in order to be properly secured. If you don’t have reliable hosting, your entire website could go offline. And while it’s down, everyone who wanted to visit your site will go buy from someone else. The servers where we’ll host your site are state of the art and scanned daily for possible threats. Backup safeguards ensure that your online sales force (your website) won’t slow down for even a minute. And if you ever need to, you can reboot the site and return it to its original state. With our servers, we make sure that the boring detail of web hosting stays boring and predictable.
Wouldn’t it be amazing if customers who never knew you existed could find you in 0.28 seconds? What is this sorcery, you ask? It’s a search engine. Google and other search engines expand the possibilities of your reach beyond any other methods of the past. The difficult part is figuring out how they work and setting up your site to make the best use of them. Most free template, one-stop website solutions do nothing to help your search engine rankings. We bake it right in from the beginning. By utilizing the proper site structure and keywords, we make sure your site will be seen by your target customer. Search engines present a wonderful opportunity to be discovered, and we help you make the most of them.