It’s your reputation. The personality of your business. When someone hears your company’s name or sees your logo, it’s the first thing that pops into their mind.
First impressions are hard to get right, but lasting impressions are even harder. Building your brand doesn’t happen overnight. It takes work. It takes promises kept and products delivered. But it also takes strategy. You have influence over the way your clients perceive your business. Will they perceive you as boring, vague, and average? Or will you be exceptional, honest, and genuine? When you form a strategy to build your brand, you become intentional about the way your reputation is formed. What could be better than that?