Summer 25 Promotion
2025 Saratoga Race Course official t-shirt concert-inspired aesthetic. On the back, the full 2025 race schedule is showcased in a classic, easy-to-read layout, mirroring the look of a vintage concert tour tee. This wearable celebration of thoroughbred racing invites fans to carry the spirit and schedule of Saratoga wherever they go, blending the thrill of […]
New identity and web design for Aigner Chocolates
New identity and website design for Queens landmark Mark and Rachel, owners of Aigner Chocolates. Photograph and art direction Michele Kawka High Heels Studios Inc. From the company website: “Founded in 1930, Aigner Chocolates is one of the oldest chocolate and confectionery shops in NYC. Owned by the same family for three generations, the […]
Search engine optimization best practices
Moz is a great resource that I visit often, one of these days I’ll become a paying subscriber –until then I’ll just visit and take advantage of their free tools and resources. Here’s one that I’ve email to client so many time that I decide to include it here in my resources area. A great […]
Paul Rand: Design is everything…Everything!
A pretty great video collection of Paul Rand clips. Director: Mark Gardner Producer: Cara McKenney Paul Rand’s website Required study
Artist Kevin O’Callahan Exhibition
One of my favorite teachers from SVA, Kevin O’Calahan is featured in this video shot earlier this year during an exhibit at Farmingdale Collage, where he proudly shows some of his own and some of his students best work. In it he talks about his career as three dimensional artist, his work with MTV and […]
What makes for the perfect head-shot or selfie?
Research on what makes your head-shot or selfie successful –or not. For those who know me it’s no surprise that I took an interest to this study. I am a nerd for any research that attempts to quantify anything art related. The folks at PhotoFeeler started with the question: “What elements reliably produce a better […]
Adrian Frutiger Dies at 87; His Type Designs Show You the Way
By MARGALIT FOX SEPT. 18, 2015 NYTimes The font designer Adrian Frutiger in an undated photo taken by Henk Gianotten. For more than 50 years, Adrian Frutiger made the world legible. A type designer who died on Sept. 10 at 87 in his native Switzerland, Mr. Frutiger created some of the most widely used fonts […]
Is your website mobile friendly?
Google recently announced that they plan on penalizing website for not upgrading their existing website to be mobile responsive. If your website passes the test, you will see a green message that says Awesome! This page is mobile-friendly.. If it does not pass, the message will be red and say Not mobile-friendly. In the event […]
Is print marketing still relevant?
“Print is dead!” “It’s virtual everything now!” If you’ve heard statements like these, you know people have been predicting the extinction of printed materials practically since the Al Gore invented the internet. Except it hasn’t happened. The reality is print marketing is alive and well. In fact, it can be what helps your business excel. […]