Identity, Branding and Website Design
I’m Rob Merola, founder and creative director at Merola Design. I am always amazed by how much a well thought out corporate identity and branding program impacts the perception of a company’s quality and trustworthiness, in fact it’s one of the main reasons that I created my company.”
Known for thoughtful, clean identities and websites, he has created corporate identities for dozens of nationally recognized brands and start ups. Merola has collaborated with some New York’s best creative and business professionals and is passionately attached to the diverse and rich creative environment that only a New York city studio provides.
Merola is a member of the AIGA and continues his professional development by attending courses, seminars, conferences and networking opportunities.
After attending The School of Visual Arts for Graphic Design, Merola worked at J.Crew designing catalog editorial and collateral materials. / At William Snyder Design, NY, he created entertainment graphics and corporate identity standards for A&E Television, and The History Channel. / Art Director than Creative Director at a boutique luxury ad agency, Meier Brand he created advertising campaigns, developed brand strategies and press materials for national and international clients including: Bulova, Orrefors, Macy’s, Kosta Boda, Martex, Macy’s, DeBeers and JC Penny. / As Creative Director at Look Advertising, Merola developed brand strategies and for Avon, Godiva, Levitz, HON Office Furniture, Christmas Tree Shops and American Express. / At the jewelry manufacture Frederick Goldman he was Creative Lead and developed and directed integrated brand marketing for: ArtCarved, Triton, TritonRAW, DIANA, Scott Kay and Karl Lagerfeld Bridal.
Currently Merola is a available for consultation and freelance brand identity and website design projects.