how do you design an imme­di­ately rec­og­niz­able brand iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you deliver your spe­cific mes­sage to the exact peo­ple who are look­ing for you?

Describe yourself precisely in seven words, or less

Charles Dickens's Christmas Carol reveals seven unflattering adjectives to describe Scrooge, squeezing, wrenching, grasping, scraping, clutching, covetous old sinner. The original manuscript shows Dickens considered many more.
Charles Dickens’s Christ­mas Carol reveals seven unflat­ter­ing adjec­tives describ­ing Scrooge, “squeez­ing, wrench­ing, grasp­ing, scrap­ing, clutch­ing, cov­etous old sinner.”

The orig­i­nal man­u­script rev­els that Dick­ens con­sid­ered many others.


Orig­i­nal man­u­script for Charles Dickens’s Christ­mas Carol.

Could you effec­tively describe your­self in seven words?
This chal­lenge comes up every time Merola Design works with a new client. It’s not easy, but it is an essen­tial step in build­ing a strong brand and effec­tive cor­po­rate Identity. The truth is you have more then seven words if you include your company’s name, tag-line and logo. Lever­ag­ing these ele­ments and tak­ing care to avoid redun­dancy, can help you more fully describe your com­pa­nies unique value proposition.

A Closer Look at Charles Dickens’s ‘Christ­mas Carol’ — Inter­ac­tive Graphic — NYTimes​.com

December 2nd, 2009 | | Corporate Identity, Uncategorized | Comments Off

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