how do you design an imme­di­ately rec­og­niz­able iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you get your mes­sage in front of the exact peo­ple who are look­ing for you?

Typeface designers wrestle with the world of pixels

A New York Times reporter sits down with typog­ra­phy gurus, Jonathan Hoe­fler and Tobias Frere-Jones to dis­cuss some of the chal­lenges fac­ing graphic and web design­ers. Incon­sis­tent ren­der­ing of type­faces due to dif­fer­ent oper­at­ing sys­tems, web browsers and dif­fer­ent user set­tings. View the Times arti­cle.

Three tips I have: 1– Reset your browser zoom set­ting, this at least ren­ders the same sized type that the designer intended. 2– Upgrade to Fire­fox or Safari, any browser but Explorer. 3– Check to see that your mon­i­tor is set to it’s high­est res­o­lu­tion set­ting. I’m always amazed to see how many peo­ple never bother to check this setting.

Design — Type­face Design­ers Wres­tle With the World of Pix­els — NYTimes.com.

January 11th, 2010 | robert merola | Typography, Web Design | No Comments »

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