Merola designs the look of Look

Look Adver­tis­ing opened this fall with an iden­tity cre­ated by Merola

Look, the cre­ative arm of View­Point Stu­dios, the North Car­olina mega photo stu­dio and pre­press facility.

The dou­ble O’s in LOOK served as the point of depar­ture for many of the con­cepts pre­sented to LOOK. Busi­ness cards were silk screened on clear plas­tic and die cut into cap­sule shapes. Launch pre­sen­ta­tion and col­lat­eral mate­ri­als as well as port­fo­lio cases and sig­nage were also designed for LOOK.