how do you design an imme­di­ately rec­og­niz­able iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you get your mes­sage in front of the exact peo­ple who are look­ing for you?

Merola designs NYC multimedia logo

Archi­tect Charles Lauster and his part­ners opened a new mul­ti­me­dia com­pany. The new ven­ture required a cor­po­rate iden­tity. Let­ter­head, sig­nage, fold­ers, and graphic guide­lines to launch.

The cre­ative by Merola Design, attempted to sim­ply illus­trate the mean­ing of mul­ti­me­dia, the move­ment of light to com­mu­ni­cate infor­ma­tion. The sun­dial formed by the company’s ini­tials was an idea that was hard to ignore.

The logo was so well received that they used the iden­tity for their archi­tec­ture busi­ness as well.

June 11th, 2008 | robert merola | Logo Design | No Comments »

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