how do you design an imme­di­ately rec­og­niz­able iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you get your mes­sage in front of the exact peo­ple who are look­ing for you?

Typeface designers wrestle with the world of pixels

A New York Times reporter sits down with typog­ra­phy gurus, Jonathan Hoe­fler and Tobias Frere-Jones to dis­cuss some of the chal­lenges fac­ing graphic and web design­ers. Incon­sis­tent ren­der­ing of type­faces due to dif­fer­ent oper­at­ing sys­tems, web browsers and dif­fer­ent user set­tings. View the Times arti­cle.

Three tips I have: 1– Reset your browser zoom set­ting, this at least ren­ders the same sized type that the designer intended. 2– Upgrade to Fire­fox or Safari, any browser but Explorer. 3– Check to see that your mon­i­tor is set to it’s high­est res­o­lu­tion set­ting. I’m always amazed to see how many peo­ple never bother to check this setting.

Design — Type­face Design­ers Wres­tle With the World of Pix­els — NYTimes.com.

January 11th, 2010 | robert merola | Typography, Web Design | No Comments »

Merola designs launch website for Mapwise software

Mapwise homepage

Map­Wise soft­ware bring the power of visu­al­iza­tion to the man­age­ment of trade­marks. By unlock­ing the data trapped in reports and spread­sheets and dis­play­ing it graph­i­cally, com­pa­nies can now man­age their trade­mark assets strate­gi­cally. Merola Designed the Map­wise cor­po­rate iden­tity and was then asked to design the web­site. Visit the Map­wise web­site.

December 16th, 2009 | robert merola | Logo Design, Web Design | Tags: , , , | 1 Comment »

New website design for The Inner Resilience Program

homepage design for Tides Center's Inner Resilience Program's website

New Web­site design for the Tides Center’s Inner Resilience Pro­gram Inner Resilience Pro­gram –Tides Cen­ter was estab­lished in Feb­ru­ary 2002 in response to the effects that the events of Sep­tem­ber 11, 2001 had on New York City school staff and par­ents. Since its incep­tion, we have offered 5,000 edu­ca­tors and 1,500 par­ents the tools, skills, and expe­ri­ences nec­es­sary to strengthen their own inner resilience and to model these prac­tices to the chil­dren in their care.

Over the past five years, we have dis­cov­ered that ongo­ing restora­tive work is essen­tial to a thriv­ing school com­mu­nity. Inner Resilience Pro­gram –Tides Cen­ter is sup­ported by the gen­er­ous resources of a Sep­tem­ber 11 recov­ery grant from the Amer­i­can Red Cross Lib­erty Dis­as­ter Relief Fund as well as other pri­vate foun­da­tions and indi­vid­ual donors.

The new iden­tity was also designed by Merola. Visit the Program’s web­site.

March 24th, 2009 | robert merola | Not for Profit, Web Design | 1 Comment »

New website for NJ manufacturer Carfaro

Homepage of Carfaro's website designed by Robert Merola

New Web­site design for NJ Man­u­fac­turer Car­faro

Rebrand­ing of Car­faro Fenc­ing, Rail­ing and Gate man­u­fac­turer began with a new tag line, cor­po­rate iden­tity, sig­nage, truck graph­ics and prod­uct binders. Adver­tise­ments, trade show booths and sales tools were also designed by Merola Design.

Visit the Car­faro web­site which was pro­gramed and main­tained by Matt Cushing.

March 24th, 2009 | robert merola | Logo Design, Web Design | No Comments »

New York designer gets new look

New look for New York label

Komi­tor has been a fam­ily owned and run whole­saler spe­cial­iz­ing in the man­u­fac­tur­ing of women’s plus size out­er­wear since 1946. For three gen­er­a­tions they have had a loyal clien­tele sell­ing to some of the biggest retail­ers in New York. More recently their mar­ket share has been in a slide. The global mar­ket­place has made it easy for retail­ers to buy direct from over­sees man­u­fac­tures. Komi­tor rec­og­nized the need to develop a strong brand iden­tity. Merola Design was brought in to cre­ate a con­sumer friendly brand. Start­ing with a new cor­po­rate iden­tity and tag line and fol­low through with hang tags sta­tion­ary web­site and show­room sig­nage and web­site as well.

January 11th, 2008 | robert merola | Logo Design, Web Design | No Comments »

Ocean Meetings website by Rob Merola

Web­site design for Ocean Meet­ings

Ocean Meet­ings orga­nizes group pack­ages for busi­ness meet­ings and cor­po­rate events aboard world class ocean lin­ers. Spe­cialty cruises and adven­ture cruises are designed for the ulti­mate in cor­po­rate getaways.

Rob Merola designed the web­site which was pro­gramed by Jade at Emerg­ing Solu­tions.

December 26th, 2006 | robert merola | Web Design | No Comments »

Website design for Kittredge and Associates

Web­site design for Kit­tredge and Asso­ciates

Kit­tredge & Asso­ciates is a pro­fes­sional sales force for hire who spe­cial­ize in the ath­letic footwear indus­try. Their ter­ri­tory is North­east­ern United States and rep­re­sent top brands like Rus­sel Ath­letic, CCM Sports and the Dal­las Cow­boys among oth­ers.

Rob Merola designed the logo and the web­site which was pro­gramed main­tained and hosted by Emerg­ing Solu­tions.

December 26th, 2006 | robert merola | Logo Design, Web Design | No Comments »

Lexington Capital website design by Rob Merola

home page of golexcaps website

Robert Merola designed the new web­site for Lex­ing­ton Cap­i­tal. The site fea­tures some help­ful mort­gage tools and cal­cu­la­tors which were pro­gramed by Jade for Emerg­ing Solu­tions who hosts the site.

Visit their site www.golexcap.com

December 22nd, 2006 | robert merola | Web Design | No Comments »

Merola Design creates website for NY stylist

Web­site design for styl­ist Eliz­a­beth Osborne

Osborne came to Merola to help show­case her fash­ion and home fur­nish­ing work and to draw inter­est towards her photography.

Visit her site www.elizabethosborne.com

December 22nd, 2006 | robert merola | Web Design | No Comments »

Merola designs graphics for SoHo retailer

Launch web­site for Kabay Soho

Rob Merola was asked to cre­ate a logo and develop a brand for mens’ designer Kabay. In addi­tion to busi­ness cards, pro­mo­tional post­cards, posters and exte­rior sig­nage, Merola also designed, pho­tographed, wrote and pro­duced Kabay’s launch web­site. www.kabay.net

December 16th, 2006 | robert merola | Logo Design, Promotional Design, Web Design | No Comments »