Merola Design » Build the perfect brand. http://meroladesign.com/blog graphic identity & website design Wed, 04 Jan 2012 16:09:52 +0000 en hourly 1 http://wordpress.org/?v=3.3 Visceral, Behavioral, & Reflective design http://meroladesign.com/blog/videos/visceral-behavioral-reflective-design/ http://meroladesign.com/blog/videos/visceral-behavioral-reflective-design/#comments Sun, 23 Oct 2011 17:47:56 +0000 Robert Merola http://meroladesign.com/blog/?p=989

This video is a few years old but I just discovery it through TED. Also read Don Norman’s essay: “Emotion & Design: Attractive things work better.”

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The basic principles of typography have not changed much in four-hundred years says David Dabner in new short.

In this beautiful 5 minute film by Omair Barlatulla, David Dabner demonstrates how an old tool can still teach us a lot about typography and design in a computer dominated craft.

In this interview, Dabner, a typographer who teaches type and design at the London College of Printing, uses the time consuming art of Letterpress, to slow down the design process, giving students more time to think about typography.

Dabner offers some valuable advise to young designers many who have never experienced the tactile pleasure of hand draw or hand set type.

A must see for anyone who remembers the pleasure of an industry where beautiful typography required an investment of time, muscle, planning and thought.

View Typography School

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