Visceral, Behavioral, & Reflective design

This video is a few years old but I just dis­cov­ery it through TED. Also read Don Norman’s essay: “Emo­tion & Design: Attrac­tive things work better.”

Typography old school video

The basic prin­ci­ples of typog­ra­phy have not changed much in four-hundred years says David Dab­ner in new short.

In this beau­ti­ful 5 minute film by Omair Bar­lat­ulla, David Dab­ner demon­strates how an old tool can still teach us a lot about typog­ra­phy and design in a com­puter dom­i­nated craft.

In this inter­view, Dab­ner, a typog­ra­pher who teaches type and design at the Lon­don Col­lege of Print­ing, uses the time con­sum­ing art of Let­ter­press, to slow down the design process, giv­ing stu­dents more time to think about typography.

Dab­ner offers some valu­able advise to young design­ers many who have never expe­ri­enced the tac­tile plea­sure of hand draw or hand set type.

A must see for any­one who remem­bers the plea­sure of an indus­try where beau­ti­ful typog­ra­phy required an invest­ment of time, mus­cle, plan­ning and thought.

View Typog­ra­phy School