how do you design an imme­di­ately rec­og­niz­able brand iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you deliver your spe­cific mes­sage to the exact peo­ple who are look­ing for you?

Visceral, Behavioral, & Reflective design

This video is a few years old but I just dis­cov­ery it through TED. Also read Don Norman’s essay: “Emo­tion & Design: Attrac­tive things work better.”

October 23rd, 2009 | | Industrial Design, TED, Usability Design, Videos | COMMENT »