Describe yourself precisely in seven words, or less

Charles Dickens’s Christmas Carol reveals seven unflattering adjectives describing Scrooge, “squeezing, wrenching, grasping, scraping, clutching, covetous old sinner.”
The original manuscript revels that Dickens considered many others.

Original manuscript for Charles Dickens’s Christmas Carol.
Could you effectively describe yourself in seven words?
This challenge comes up every time Merola Design works with a new client. It’s not easy, but it is an essential step in building a strong brand and effective corporate Identity. The truth is you have more then seven words if you include your company’s name, tag-line and logo. Leveraging these elements and taking care to avoid redundancy, can help you more fully describe your companies unique value proposition.
A Closer Look at Charles Dickens’s ‘Christmas Carol’ — Interactive Graphic — NYTimes.com
December 2nd, 2009 | Robert Merola | Corporate Identity, Uncategorized | Comments Off