how do you design an imme­di­ately rec­og­niz­able brand iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you deliver your spe­cific mes­sage to the exact peo­ple who are look­ing for you?

Google’s latest SEO Recommendations

Google’s head of search, Amit Sing­hal sheds some light on how the new page rank­ing algo­rithms from Google can effect your web­sites search performance.

While the actual rank­ing details are top secret, Sing­hal shares a list of ques­tions that will help guide web design­ers and con­tent cre­ators to stay focused on what’s important–the user.

  1. Would you trust the infor­ma­tion pre­sented in this article?
  2. Is this arti­cle writ­ten by an expert or enthu­si­ast who knows the topic well, or is it more shal­low in nature?
  3. Does the site have dupli­cate, over­lap­ping, or redun­dant arti­cles on the same or sim­i­lar top­ics with slightly dif­fer­ent key­word variations?
  4. Would you be com­fort­able giv­ing your credit card infor­ma­tion to this site?
  5. Does this arti­cle have spelling, styl­is­tic, or fac­tual errors? Con­tinue reading »
October 13th, 2011 | | SEO | COMMENT »