New logo and brand guide

Robert Merola redesigned the new identity for Levitz Furniture as part of a corporate rebranding effort. Unfortunately the new logo won’t see the light of day. Levitz filed chapter eleven October 2007 for the fourth time in twelve years.

Logo, brand guide and promotional graphics

Before the dot-com implosion, Office.com was one of the web’s most comprehensive business sites.
Office.com provides information on how to start a small business and provided a Virtual Office suite, Online Collaboration Software, Online Calendar, Groupware, and web based email for your small business made Office.com an ambitious and helpful resource.

In August 2009 Microsoft bought the url to promote their Office Suite.

Merola Design created the Office.com identity in 1990 and collaborated with New York branding agency nick+paul and developed brand style guides and promotional materials for the start-up.

]]> http://meroladesign.com/blog/logo-design/merola-designs-officecom-identity/feed/ 0 http://meroladesign.com/blog/logo-design/ae-and-history-channel-identity-standards/ http://meroladesign.com/blog/logo-design/ae-and-history-channel-identity-standards/#comments Sat, 12 Jan 2008 01:29:07 +0000 robert merola http://meroladesign.com/blog/2008/01/11/ae-and-history-channel-identity-standards/

A&E network and History Channel corporate standards guidelines
In 1995 while part of William Snyder Design, our team was given the assignment to redesign the A&E network and The History Channel’s corporate identities. Each of these identities were being eroded and mismanaged and needed guidelines. We created a thirty-two page graphic standards manual for each company to help maintain usage and consistency. Topics covered include, logo variants, rules for logo use, color control and reproduction materials.

Merola designed this logo 15 years ago and it remains one of the most complimented logos in his portfolio. Patricia Grace is credit with the painting of the restaurant’s namesake.

Punch’s kitchen continues to surprises it’s customers with unexpected and deliciously prepared dished. Extensive wine list, drink and dessert specials keep Punch a local favorite. Punch is located at 913 Broadway at 20th Street, New York, NY.

Bridgewaters Restaurant located in New York’s South Street Seaport features panoramic views of the Brooklyn Bridge and the Brooklyn skyline making it the perfect place to host seated dinners, weddings, benefits, and corporate functions.

Robert Merola Designed and illustrated the logo, signage and advertisements for this New York City landmark.

New logo design for Buster Brown clothing

Being asked to update an icon that’s over 100 years old was both an honor and a challenge. A study was done to determine which of the brand attributes were most recognizable and which of those could be updated or eliminated. The style of Buster’s hat was the topic of much debate. After many, many redraws, this version of Tige the dog was determined to be the most cuddly. Sid Edwards was the illustrator.

Hang tags and look books were also designed.

The highly acclaimed waterfront restaurant didn’t survived 9/11, but the four star restaurant in the World Financial Center will be remembered as the place to host the ultimate Wall Street power lunch. Robert Merola designed the logo, postcards menus and ads for the Hudson River Club from it’s launch through its peak.

Party invitations for Luna Lounge

Merola Design developed the logo, signage and invitations for Luna Lounge, a modern interpretation of a Vegas style club. Luna’s curved curtain wall inspired the bent letter forms.

Drink specials, live entertainment and a state-of-the-art video and music system paints the space with the rhythmic glow of chill-house and vibe beats is sure to continue to attract the hippest of AC’s late night crowds. Luna Lounge - Located in Resorts International Casino, second floor at Boardwalk & North Carolina Avenue.

Look, the creative arm of ViewPoint Studios, the North Carolina mega photo studio and prepress facility.

The double O’s in LOOK served as the point of departure for many of the concepts presented to LOOK. Business cards were silk screened on clear plastic and die cut into capsule shapes. Launch presentation and collateral materials as well as portfolio cases and signage were also designed for LOOK.