New York developer’s new identity and website

North­park Devel­op­ment is a full-service real estate devel­op­ment com­pany based in Man­hat­tan. They focuses on devel­op­ing cus­tom res­i­den­tial con­do­minium and rental apart­ment and build­ings in upper Man­hat­tan. Their brand is char­ac­ter­ized by qual­ity, design integrity and atten­tion to detail.

Merola was con­tacted to cre­ate the new iden­tity and web­site.Visit the North­park website.

Merola updates logo for century old brand

New logo and brand guide

Robert Merola redesigned the new iden­tity for Levitz Fur­ni­ture as part of a cor­po­rate rebrand­ing effort. Unfor­tu­nately the new logo won’t see the light of day. Levitz filed chap­ter eleven Octo­ber 2007 for the fourth time in twelve years.

Merola designs Office​.com identity

Logo, brand guide and pro­mo­tional graph­ics

Before the dot-com implo­sion, Office​.com was one of the web’s most com­pre­hen­sive busi­ness sites.
Office​.com pro­vides infor­ma­tion on how to start a small busi­ness and pro­vided a Vir­tual Office suite, Online Col­lab­o­ra­tion Soft­ware, Online Cal­en­dar, Group­ware, and web based email for your small busi­ness made Office​.com an ambi­tious and help­ful resource.

In August 2009 Microsoft bought the url to pro­mote their Office Suite.

Merola Design cre­ated the Office​.com iden­tity in 1990 and col­lab­o­rated with New York brand­ing agency nick+paul and devel­oped brand style guides and pro­mo­tional mate­ri­als for the start-up.

May 13th, 2008 | Robert Merola | Branding, Corporate Graphics, Logo Design, Portfolio | COMMENT »

A&E and History Channel identity

A&E net­work and His­tory Chan­nel cor­po­rate stan­dards guide­lines
In 1995 while part of William Sny­der Design, our team was given the assign­ment to redesign the A&E net­work and The His­tory Channel’s cor­po­rate iden­ti­ties. Each of these iden­ti­ties were being eroded and mis­man­aged and needed guide­lines. We cre­ated a thirty-two page graphic stan­dards man­ual for each com­pany to help main­tain usage and con­sis­tency. Top­ics cov­ered include, logo vari­ants, rules for logo use, color con­trol and repro­duc­tion materials.

Punch, a Flatiron favorite going on 15 years

Merola designed this logo 15 years ago and it remains one of the most com­pli­mented logos in his port­fo­lio. Patri­cia Grace is credit with the paint­ing of the restaurant’s namesake.

Punch’s kitchen con­tin­ues to sur­prises it’s cus­tomers with unex­pected and deli­ciously pre­pared dished. Exten­sive wine list, drink and dessert spe­cials keep Punch a local favorite. Punch is located at 913 Broad­way at 20^th Street, New York, NY.

Merola Designs Bridgewaters logo

Bridge­wa­ters Restau­rant located in New York’s South Street Sea­port fea­tures panoramic views of the Brook­lyn Bridge and the Brook­lyn sky­line mak­ing it the per­fect place to host seated din­ners, wed­dings, ben­e­fits, and cor­po­rate functions.

Robert Merola Designed and illus­trated the logo, sig­nage and adver­tise­ments for this New York City landmark.

Merola updates Buster Brown logo

New logo design for Buster Brown clothing

Being asked to update an icon that’s over 100 years old was both an honor and a chal­lenge. A study was done to deter­mine which of the brand attrib­utes were most rec­og­niz­able and which of those could be updated or elim­i­nated. The style of Buster’s hat was the topic of much debate. After many, many redraws, this ver­sion of Tige the dog was deter­mined to be the most cud­dly. Sid Edwards was the illustrator.

Hang tags and look books were also designed.

Merola designs graphics for SoHo retailer

Launch web­site for Kabay Soho

Rob Merola was asked to cre­ate a logo and develop a brand for mens’ designer Kabay. In addi­tion to busi­ness cards, pro­mo­tional post­cards, posters and exte­rior sig­nage, Merola also designed, pho­tographed, wrote and pro­duced Kabay’s launch web­site. www​.kabay​.net

Hudson River Club will be missed

The highly acclaimed water­front restau­rant didn’t sur­vived 9/11, but the four star restau­rant in the World Finan­cial Cen­ter will be remem­bered as the place to host the ulti­mate Wall Street power lunch. Robert Merola designed the logo, post­cards menus and ads for the Hud­son River Club from it’s launch through its peak.

Atlantic City’s Luna Lounge graphics by Merola

Party invi­ta­tions for Luna Lounge

Merola Design devel­oped the logo, sig­nage and invi­ta­tions for Luna Lounge, a mod­ern inter­pre­ta­tion of a Vegas style club. Luna’s curved cur­tain wall inspired the bent let­ter forms.

Drink spe­cials, live enter­tain­ment and a state-of-the-art video and music sys­tem paints the space with the rhyth­mic glow of chill-house and vibe beats is sure to con­tinue to attract the hippest of AC’s late night crowds. Luna Lounge - Located in Resorts Inter­na­tional Casino, sec­ond floor at Board­walk & North Car­olina Avenue.