Logo Design for New York filmmaker

Logo for Man­ner Maker films

Inde­pen­dent film­maker Ken Hamm came to Merola to cre­ate graph­ics for his com­pany Man­ner Maker. In addi­tion to busi­ness papers and pro­pos­als, the graphic appears at the begin­ning of each of his films.

Galleri Orrefors Kosta Boda’s retail store

Robert Merola designed iden­tity for Gal­leri Oref­fors Kosta Boda

When Royal Scan­di­navia relo­cated their flag­ship retail store Gal­leri Oref­fors Kosta Boda to Madi­son Avenue, They asked us to design a fresh iden­tity. Sig­nage, gift wrap paper, shop­ping bags and a series of black and white, two col­umn by seven inch NY Times advertisements.

Hudson River Club will be missed

The highly acclaimed water­front restau­rant didn’t sur­vived 9/11, but the four star restau­rant in the World Finan­cial Cen­ter will be remem­bered as the place to host the ulti­mate Wall Street power lunch. Robert Merola designed the logo, post­cards menus and ads for the Hud­son River Club from it’s launch through its peak.

New identity for SoHo print house

Solid Color’s new logo cre­ated by Rob Merola

Merola Design devel­oped a new logo for this SoHo print shop that spe­cial­izes in off­set as well as dig­i­tal print­ing and out­put. They also hav­ing boasts one of the largest dark­room in Man­hat­tan. Their abil­ity to out­put per­fect wall sized prints at an amaz­ingly fair price makes this ven­dor wor­thy of every New York pho­tog­ra­pher and design­ers i-phone. Ask for Bob Ellis. Solid Color’s num­ber is 212 239‑3930. Visit their web­site.

Merola creates logo for NY designer

Lia k out­er­wear launched early 2007
Merola cre­ated the logo, adver­tise­ment and hang tag for Lia K, the first new line intro­duc­tion to come out of one of New York’s old­est, plus size out­er­wear companies.

The new line is a step up for the 65 year old fam­ily owned and run com­pany whose main­stay label caters to plus size customer.

The new label fea­tures clas­sic styling, sophis­ti­cated detail­ing and top of the line fab­ri­ca­tions, will be avail­able at Nord­strom and other fine retailers.

Merola designs graphics for Buckingham hotel

Rob Merola designed new logo for landmark New York hotel.

The Buck­ing­ham Hotel refur­bished their hotel and their iden­tity. Across from Carnegie Hall and a long list of musi­cal res­i­dents inspired the new look of the Buckingham.

The Matisse inspired danc­ing king con­cept was cre­ated by Merola and became the cen­tral form for a Jose Ortega illus­tra­tion which was and then brought to life on a 12 foot stained glass win­dow fab­ri­cated by Ram­busch Studios.

In addi­tion to the usual busi­ness papers, guest wel­come kits, maps of the neigh­bor­hood, post­cards and sales brochures were cre­ated as well as ad cam­paign and launch web­site design.

Atlantic City’s Luna Lounge graphics by Merola

Party invi­ta­tions for Luna Lounge

Merola Design devel­oped the logo, sig­nage and invi­ta­tions for Luna Lounge, a mod­ern inter­pre­ta­tion of a Vegas style club. Luna’s curved cur­tain wall inspired the bent let­ter forms.

Drink spe­cials, live enter­tain­ment and a state-of-the-art video and music sys­tem paints the space with the rhyth­mic glow of chill-house and vibe beats is sure to con­tinue to attract the hippest of AC’s late night crowds. Luna Lounge - Located in Resorts Inter­na­tional Casino, sec­ond floor at Board­walk & North Car­olina Avenue.

Merola designs the look of Look

Look Adver­tis­ing opened this fall with an iden­tity cre­ated by Merola

Look, the cre­ative arm of View­Point Stu­dios, the North Car­olina mega photo stu­dio and pre­press facility.

The dou­ble O’s in LOOK served as the point of depar­ture for many of the con­cepts pre­sented to LOOK. Busi­ness cards were silk screened on clear plas­tic and die cut into cap­sule shapes. Launch pre­sen­ta­tion and col­lat­eral mate­ri­als as well as port­fo­lio cases and sig­nage were also designed for LOOK.

YMCA Retirement Fund celebrates 85^th year

To help cel­e­brate the 85^th Anniver­sary of the YMCA Retire­ment Fund, Merola Design was asked to cre­ate a com­mem­o­ra­tive logo.

This fund pre­dates Social Secu­rity and was cre­ated as an incen­tive to the attract and hold onto YMCA employ­ees. Today, the Fund has more than $4.0 bil­lion in assets and helps pro­vide finan­cial secu­rity for more than 75,000 Funds participants.

While research­ing the project we found a poster in the YMCA archives called “Lend Your Strength to the Red Tri­an­gle” by Amer­i­can artist Gil Spear. As soon as we saw it we knew this would be the type of iconic image we were look­ing for.

The process of redraw­ing the fig­ure in Adobe Illus­tra­tor and reduc­ing the full color paint­ing to work as a logo was time con­sum­ing. The type treat­ment and color stud­ies were done and a postage stamp bor­der treat­ment was added to rein­force the com­mem­o­ra­tive feel and help add a sense of scale.

A hol­i­day card design and alter­nate ver­sions of the logo were done for one color, two color, three color and full color uses. A poster of this graphic is also in the works.

The orig­i­nal 1916 Gil Spear paint­ing was part of the United War Work Cam­paign and it is among the best exam­ples of United States pro­pa­ganda dur­ing World War One.

Spear’s name is often men­tioned among the top illus­tra­tor of the early twen­ti­eth cen­tury, along with James Mont­gomery Flagg, James H. Daugh­erty, Ben Shahn and Otto Fis­cher. Gil Spear Paint­ing served as the design inspi­ra­tion.

Robert Merola has worked on sev­eral YMCA Retire­ment Fund projects and been their Annual report designer for sev­eral years.