how do you design an imme­di­ately rec­og­niz­able brand iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you deliver your spe­cific mes­sage to the exact peo­ple who are look­ing for you?

Merola Designs Bridgewaters logo

Bridge­wa­ters Restau­rant located in New York’s South Street Sea­port fea­tures panoramic views of the Brook­lyn Bridge and the Brook­lyn sky­line mak­ing it the per­fect place to host seated din­ners, wed­dings, ben­e­fits, and cor­po­rate functions.

Robert Merola Designed and illus­trated the logo, sig­nage and adver­tise­ments for this New York City landmark.

January 9th, 2008 | | Events, Logo Design, Portfolio, Restaurant Design | COMMENT »

East Village restaurant graphics by Merola Design

Orig­i­nal restau­rant graph­ics designed for One & One. The pre­vi­ous busi­ness to occupy this space on the cor­ner of First Street and First Avenue, caught fire and stayed empty for years until One and One reopened it’s doors in the spring of 1998. Fire red painted walls and church can­dles cre­ated a a cozy glow to this Irish pub.

Menu design, can­dles matches and room dividers were also designed.

January 9th, 2008 | | Logo Design, Restaurant Design | COMMENT »

Logo, letterhead and invite design for NY non-profit

The Neigh­bor­hood Coali­tion for Shel­ter spring fund raiser invi­ta­tion

The Neigh­bor­hood Coali­tion for Shel­ter is a not-for-profit orga­ni­za­tion that pro­vides hous­ing and sup­port­ive ser­vices to the home­less men and women of New York City.

The “Swing into Spring” ben­e­fit was held at New York’s leg­endary Copaca­bana. Save-the-date post­cards, invi­ta­tions, and spon­sor guest books were cre­ated for the din­ner. Merola design also cre­ated the NCS cor­po­rate iden­tity as well.

January 8th, 2008 | | Events, Invitations, Logo Design, Not for Profit, Promotional Design | COMMENT »

Merola updates Buster Brown logo

New logo design for Buster Brown clothing

Being asked to update an icon that’s over 100 years old was both an honor and a chal­lenge. A study was done to deter­mine which of the brand attrib­utes were most rec­og­niz­able and which of those could be updated or elim­i­nated. The style of Buster’s hat was the topic of much debate. After many, many redraws, this ver­sion of Tige the dog was deter­mined to be the most cud­dly. Sid Edwards was the illustrator.

Hang tags and look books were also designed.

January 8th, 2008 | | Logo Design, Portfolio | COMMENT »

New York designer gets new identity

Logo and iden­tity for Ali­son Rose New York

New York inte­rior designer Ali­son Rose asked Robert Merola to cre­ate a new logo design and cor­po­rate iden­tity for her design busi­ness. In addi­tion to busi­ness papers a bridal pack­age was cre­ated. A sim­ple black square defines the logo­type and a cus­tomized Hel­vetica Neue in var­i­ous weights com­pletes the under­stated iden­tity. Visit the web­site.

August 20th, 2007 | | Logo Design, Typography | COMMENT »

Website design for Kittredge and Associates

Web­site design for Kit­tredge and Asso­ciates

Kit­tredge & Asso­ciates is a pro­fes­sional sales force for hire who spe­cial­ize in the ath­letic footwear indus­try. Their ter­ri­tory is North­east­ern United States and rep­re­sent top brands like Rus­sel Ath­letic, CCM Sports and the Dal­las Cow­boys among oth­ers.

Rob Merola designed the logo and the web­site which was pro­gramed main­tained and hosted by Emerg­ing Solu­tions.

December 26th, 2006 | | Logo Design, Web Design | COMMENT »

Merola designs logo for NY ad agency

Logo design for Meier Advertising

Merola cre­ated the logo for this bou­tique ad agency after repeat­edly over­hear­ing phone con­ver­sa­tions of the company’s owner. Unini­ti­ated ven­dors and sales­peo­ple would be cor­rected as to the cor­rect spelling of her fam­ily name, m-e–eye–e-r.

December 16th, 2006 | | Corporate Identity, Logo Design | COMMENT »

Merola designs graphics for SoHo retailer

Launch web­site for Kabay Soho

Rob Merola was asked to cre­ate a logo and develop a brand for mens’ designer Kabay. In addi­tion to busi­ness cards, pro­mo­tional post­cards, posters and exte­rior sig­nage, Merola also designed, pho­tographed, wrote and pro­duced Kabay’s launch web­site. www​.kabay​.net

December 16th, 2006 | | Logo Design, Portfolio, Promotional Design, Web Design | COMMENT »

Logo Design for New York filmmaker

Logo for Man­ner Maker films

Inde­pen­dent film­maker Ken Hamm came to Merola to cre­ate graph­ics for his com­pany Man­ner Maker. In addi­tion to busi­ness papers and pro­pos­als, the graphic appears at the begin­ning of each of his films.

December 15th, 2006 | | Logo Design | COMMENT »

Galleri Orrefors Kosta Boda’s retail store


Robert Merola designed iden­tity for Gal­leri Oref­fors Kosta Boda

When Royal Scan­di­navia relo­cated their flag­ship retail store Gal­leri Oref­fors Kosta Boda to Madi­son Avenue, They asked us to design a fresh iden­tity. Sig­nage, gift wrap paper, shop­ping bags and a series of black and white, two col­umn by seven inch NY Times advertisements.

December 5th, 2006 | | Logo Design, Promotional Design | COMMENT »