how do you design an imme­di­ately rec­og­niz­able brand iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you deliver your spe­cific mes­sage to the exact peo­ple who are look­ing for you?

New York developer’s new identity and website

NYT Interactive Map

North­park Devel­op­ment is a full-service real estate devel­op­ment com­pany based in Man­hat­tan. They focuses on devel­op­ing cus­tom res­i­den­tial con­do­minium and rental apart­ment and build­ings in upper Man­hat­tan. Their brand is char­ac­ter­ized by qual­ity, design integrity and atten­tion to detail.

Merola was con­tacted to cre­ate the new iden­tity and web­site.Visit the North­park website.

December 15th, 2011 | | Logo Design, Portfolio, Web Design | COMMENT »

Pre-school gets a fresh new look, Rego Park, NY

sesame sprout logo design
When par­ents are look­ing for a preschool for their child, word of mouth rec­om­men­da­tions from local par­ents are key. Par­ents want to know that the school is safe, clean and pro­fes­sional. Most preschool mar­ket­ing mate­ri­als do not com­mu­ni­cate these qual­ity traits. A rel­a­tively small invest­ment in these mate­ri­als can go a long way in help­ing par­ent choose the right school for their chil­dren early edu­ca­tion needs.

Robert Merola helped re-brand Sesame Sprout pre-school design­ing the new logo and mar­ket­ing materials.

March 18th, 2010 | | Branding, Logo Design | COMMENT »

The All Souls Unitarian Church’s AIDS Task Force


Estab­lished by the Rev. For­rester Church of the All Souls
Uni­tar­ian Church on Sep­tem­ber 29, 1985.
Formed only four years after the Cen­ter for Dis­ease Con­trol issued clin­i­cal evi­dence of a new dis­ease, now known as AIDS. It was the first faith-based AIDS task force in Man­hat­tan.
The first major action of All Souls’ AIDS Task Force was a pub­lic edu­ca­tion cam­paign in which 10,000 plac­ards were placed in this city’s buses and sub­ways.
The graphic designed by Robert Merola, was used on large ban­ners and lapel pins and helped pro­mote and raise funds for the organization.

January 19th, 2010 | | Events, Logo Design, Not for Profit | 2 Comments »

Rob Merola designs Soma’s new Synerchi identity

New logo for Chico’s Soma brand

Soma Inti­mates new line of active­ware fea­tures inno­v­a­tive and beau­ti­ful design detail­ing. The yoga inspired line received its own graph­ics and mar­ket­ing mate­ri­als. The design will be used for hang-tags, labels, zip­per pulls and other on-garment branding.

November 18th, 2009 | | Branding, Logo Design | COMMENT »

New program for leadership education & mentoring

Robert Merola designs logo for Build­ing Bet­ter Leaders

Art Petty’s goal is to pro­vide content-rich, real-world edu­ca­tional oppor­tu­ni­ties for pro­fes­sion­als who want to take their careers to the next level. He offers per­son­al­ized men­tor­ing to pro­gram par­tic­i­pants to help them real­ize their pro­fes­sional goals and to pro­mote life-long learn­ing and fos­ter the value of lead­er­ship in orga­ni­za­tions of any size. Visit the Build­ing Bet­ter Lead­ers web­site.

Best of luck to Art and his new project.

November 18th, 2009 | | Logo Design | COMMENT »

OneCoast gets a clean new identity

Merola redesigns OneCoast logo

OneCoast is the largest and only national whole­sale provider of gift, home, and col­le­giate prod­ucts to retail­ers through­out the United States. They assist hun­dreds of lead­ing ven­dors mar­ket and sell their prod­ucts to over 60,000 inde­pen­dent retail stores, inter­net stores, inte­rior design­ers, and retail chains.

Merola Design was hired to design Onecost’s new iden­tity. Sup­port mate­ri­als such as Graphic stan­dards, Mar­ket guide tem­plates, let­ter­head, Pow­er­Point tem­plates and Hol­i­day cards were also created.

Visit the OneCoast web­site.

November 18th, 2009 | | Corporate Graphics, Logo Design | COMMENT »

Mapwise software launches new identity

Robert Merola cre­ates new iden­tity and brand strat­egy

Map­wise devel­ops soft­ware that visu­ally dis­plays com­plex data into clear, con­cise and user friendly infor­ma­tion. Map­wise for Trade­marks applies this con­cept to the dif­fi­cult job of trade­mark man­age­ment and organization.

In addi­tion to the new iden­tity, Merola also designed the Map­wise web­site. Visit the Map­wise web­site.

August 13th, 2009 | | Logo Design | COMMENT »

New line of eco friendly cookware

Robert Merola cre­ates new iden­tity and pack­age design

Eco­lu­tion has cre­ated a new line of cook­ware man­u­fac­tured with an envi­ron­men­tally friendly process.
Logo alter­na­tives sup­port the core iden­tity to help brand the pack­ag­ing and prod­uct design as well.

Visit the Eco­lu­tion web­site.

March 24th, 2009 | | Branding, Logo Design | COMMENT »

Merola designs West Village restaurant graphics

Agave restaurant logo design

Merola designs logo and sig­nage and menus for New York South West­ern restau­rant Agave.

New York’s Agave Restau­rant in the West Vil­lage, fea­tures close to 40 tequi­las and a strong south­ern fusion menu. Agave is located at 140 Sev­enth Avenue South.

Visit the Agave web­site cre­ated by menu­palace.

October 20th, 2008 | | Logo Design, Restaurant Design | COMMENT »

Logo design for Tide Center’s Inner Resilience Program

Robert Merola cre­ates new iden­tity for the Inner Resilience Pro­gram. The mis­sion of the pro­gram is to cul­ti­vate the inner lives of stu­dents, teach­ers and schools by inte­grat­ing social and emo­tional learn­ing with con­tem­pla­tive prac­tice. Since its incep­tion, they have offered 5,000 edu­ca­tors and 1,500 par­ents the tools, skills, and expe­ri­ences nec­es­sary to strengthen their own inner resilience and to model these prac­tices to the chil­dren in their care.

Merola also designed Inner Resilience’s new web­site as well. Visit their site.

October 8th, 2008 | | Logo Design, Not for Profit | COMMENT »