Merola Design » Build the perfect brand.

Describe yourself precisely in seven words, or less

Robert Merola — Wed, 02 Dec 2009 15:25:51 +0000

Charles Dickens’s Christmas Carol reveals seven unflattering adjectives describing Scrooge, “squeezing, wrenching, grasping, scraping, clutching, covetous old sinner.”

The original manuscript revels that Dickens considered many others.

Original manuscript for Charles Dickens’s Christmas Carol.

Could you effectively describe yourself in seven words?
This challenge comes up every time Merola Design works with a new client. It’s not easy, but it is an essential step in building a strong brand and effective corporate Identity. The truth is you have more then seven words if you include your company’s name, tag-line and logo. Leveraging these elements and taking care to avoid redundancy, can help you more fully describe your companies unique value proposition.

A Closer Look at Charles Dickens’s ‘Christmas Carol’ — Interactive Graphic — NYTimes.com

HomeStyle spins off from OneCoast

Robert Merola — Wed, 21 Oct 2009 06:24:29 +0000

Robert Merola designs new logo for HomeStyle.

HomeStyle, will be spun off from OneCoast and merged with the regional sales agency, Ivystone Group.

The combined agency will operate two distinct brands: HomeStyle will emphasize home accents and lifestyle products, while the Ivystone Group will focus on the gift market. Together they will have more than 150 field sales representatives along with 20 key account representatives and will operate showrooms in Atlanta, Dallas, Chicago and Las Vegas.

Robert Merola was called in to re-brand HomeStyle and developed its identity.

A&E and History Channel identity

Robert Merola — Sat, 12 Jan 2008 01:29:07 +0000

A&E network and History Channel corporate standards guidelines
In 1995 while part of William Snyder Design, our team was given the assignment to redesign the A&E network and The History Channel’s corporate identities. Each of these identities were being eroded and mismanaged and needed guidelines. We created a thirty-two page graphic standards manual for each company to help maintain usage and consistency. Topics covered include, logo variants, rules for logo use, color control and reproduction materials.

Merola designs logo for NY ad agency

Robert Merola — Sat, 16 Dec 2006 08:47:03 +0000

Logo design for Meier Advertising

Merola created the logo for this boutique ad agency after repeatedly overhearing phone conversations of the company’s owner. Uninitiated vendors and salespeople would be corrected as to the correct spelling of her family name, m-e–eye–e-r.