Merola Designs the YMCA Retirement Fund’s 2010 Annual Report. The theme for the report is “Strength In Uncertain Times.” Images of prominent financial institutions are used throughout the report. A diamond plate gradient was developed and used as page breaks. Brightly colored graphs and charts add life to this years report and a combination of duo-tone and color photos add visual interest. Merola Has been designing the reports since 2006.

The original manuscript revels that Dickens considered many others.

Original manuscript for Charles Dickens’s Christmas Carol.

Could you effectively describe yourself in seven words?
This challenge comes up every time Merola Design works with a new client. It’s not easy, but it is an essential step in building a strong brand and effective corporate Identity. The truth is you have more then seven words if you include your company’s name, tag-line and logo. Leveraging these elements and taking care to avoid redundancy, can help you more fully describe your companies unique value proposition.

A Closer Look at Charles Dickens’s ‘Christmas Carol’ — Interactive Graphic — NYTimes.com

Robert Merola designs new logo for HomeStyle.

HomeStyle, will be spun off from OneCoast and merged with the regional sales agency, Ivystone Group.

The combined agency will operate two distinct brands: HomeStyle will emphasize home accents and lifestyle products, while the Ivystone Group will focus on the gift market. Together they will have more than 150 field sales representatives along with 20 key account representatives and will operate showrooms in Atlanta, Dallas, Chicago and Las Vegas.

Robert Merola was called in to re-brand HomeStyle and developed its identity.

“Security, Integrity and Enduring Value” is the theme for the 2008 YMCA Retirement Fund’s Annual Report. Charts and graphs are featured demonstrating the strength of the fund over the past 85 years. Vintage photos and art from the YMCA library reenforces the theme.
Merola also designs Mid-year reports, Guide books, Signage, Mailers, Advertisements and online Informational videos.

A&E network and History Channel corporate standards guidelines
In 1995 while part of William Snyder Design, our team was given the assignment to redesign the A&E network and The History Channel’s corporate identities. Each of these identities were being eroded and mismanaged and needed guidelines. We created a thirty-two page graphic standards manual for each company to help maintain usage and consistency. Topics covered include, logo variants, rules for logo use, color control and reproduction materials.

Logo design for Meier Advertising

Merola created the logo for this boutique ad agency after repeatedly overhearing phone conversations of the company’s owner. Uninitiated vendors and salespeople would be corrected as to the correct spelling of her family name, m-e–eye–e-r.