Merola designs NYC multimedia logo

Archi­tect Charles Lauster and his part­ners opened a new mul­ti­me­dia com­pany. The new ven­ture required a cor­po­rate iden­tity. Let­ter­head, sig­nage, fold­ers, and graphic guide­lines to launch.

The cre­ative by Merola Design, attempted to sim­ply illus­trate the mean­ing of mul­ti­me­dia, the move­ment of light to com­mu­ni­cate infor­ma­tion. The sun­dial formed by the company’s ini­tials was an idea that was hard to ignore.

The logo was so well received that they used the iden­tity for their archi­tec­ture busi­ness as well.

York Wallcovering logo design by Merola

Logo design, adver­tis­ing, press kit and brochures

York is the old­est and largest wall cov­er­ing man­u­fac­turer in the United States. Since 1895 York has been cre­at­ing wall­pa­per from the same fac­tory loca­tion in the his­toric and pic­turesque Susque­hanna Val­ley of Pennsylvania.

Merola cre­ated the cor­po­rate iden­tity for York after view­ing com­pany archives of dec­o­ra­tive designs and ref­er­ence mate­ri­als, some of which date back to the early 18^th century.

Visit the York Wall­cov­er­ing web­site.

Merola updates logo for century old brand

New logo and brand guide

Robert Merola redesigned the new iden­tity for Levitz Fur­ni­ture as part of a cor­po­rate rebrand­ing effort. Unfor­tu­nately the new logo won’t see the light of day. Levitz filed chap­ter eleven Octo­ber 2007 for the fourth time in twelve years.

Merola designs Office​.com identity

Logo, brand guide and pro­mo­tional graph­ics

Before the dot-com implo­sion, Office​.com was one of the web’s most com­pre­hen­sive busi­ness sites.
Office​.com pro­vides infor­ma­tion on how to start a small busi­ness and pro­vided a Vir­tual Office suite, Online Col­lab­o­ra­tion Soft­ware, Online Cal­en­dar, Group­ware, and web based email for your small busi­ness made Office​.com an ambi­tious and help­ful resource.

In August 2009 Microsoft bought the url to pro­mote their Office Suite.

Merola Design cre­ated the Office​.com iden­tity in 1990 and col­lab­o­rated with New York brand­ing agency nick+paul and devel­oped brand style guides and pro­mo­tional mate­ri­als for the start-up.

May 13th, 2008 | Robert Merola | Branding, Corporate Graphics, Logo Design, Portfolio | COMMENT »

Brain games help you flex your creativity

Bet­ter mem­ory, increased con­cen­tra­tion and faster think­ing.

Lumos​ity​.com devel­oped a set of online games and exer­cises sci­en­tif­i­cally designed to improve mem­ory, atten­tion, pro­cess­ing speed and other impor­tant cog­ni­tive func­tions. Users who com­plete the basic train­ing course improve their BPI (Brain Per­for­mance Index) by 480 point, what ever that means. The games are fun and engag­ing. Slick charts track your progress.

Visit the site and sign up for a free month.

Merola designs graphics for national retailer

New York retailer cre­ates line of tee shirts
Merola cre­ated a line of tee shirt graph­ics for national retailer. Graphic are themed around road­side attrac­tions, Amer­i­cana and car culture.

New York designer gets new look

New look for New York label

Komi­tor has been a fam­ily owned and run whole­saler spe­cial­iz­ing in the man­u­fac­tur­ing of women’s plus size out­er­wear since 1946. For three gen­er­a­tions they have had a loyal clien­tele sell­ing to some of the biggest retail­ers in New York. More recently their mar­ket share has been in a slide. The global mar­ket­place has made it easy for retail­ers to buy direct from over­sees man­u­fac­tures. Komi­tor rec­og­nized the need to develop a strong brand iden­tity. Merola Design was brought in to cre­ate a con­sumer friendly brand. Start­ing with a new cor­po­rate iden­tity and tag line and fol­low through with hang tags sta­tion­ary web­site and show­room sig­nage and web­site as well.

A&E and History Channel identity

A&E net­work and His­tory Chan­nel cor­po­rate stan­dards guide­lines
In 1995 while part of William Sny­der Design, our team was given the assign­ment to redesign the A&E net­work and The His­tory Channel’s cor­po­rate iden­ti­ties. Each of these iden­ti­ties were being eroded and mis­man­aged and needed guide­lines. We cre­ated a thirty-two page graphic stan­dards man­ual for each com­pany to help main­tain usage and con­sis­tency. Top­ics cov­ered include, logo vari­ants, rules for logo use, color con­trol and repro­duc­tion materials.

One sheet designed by Rob Merola

One sheet for A&E’s Inves­tiga­tive Report Naked News.
This ad was cre­ated to pro­mote and inform poten­tial adver­tiser to the air­ing of this A&E’s Inves­tiga­tive Report Naked News.

Merola creates logo for Wallpaper Council

No More White Walls Design Com­pe­ti­tion logo

Merola Design cre­ated the logo and poster for the Wall­pa­per Council’s No More White Walls Design Com­pe­ti­tion promotion.

The pro­mo­tion was designed to encour­age stu­dents to get involved in the wall­pa­per indus­try. The three win­ners and four hon­or­able men­tions were pre­sented with over $10,000 in schol­ar­ship awards from The Wall­pa­per Council.