how do you design an imme­di­ately rec­og­niz­able iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you get your mes­sage in front of the exact peo­ple who are look­ing for you?

YMCA Retirement Fund’s 2009 annual report

Cover of 2009 YMCA Annual Report design

Merola Designs 2009 Annual Report

For the third time in four years Robert Merola designed the YMCA Retire­ment Fund’s Annual Report. The theme for the report is Weath­er­ing The Storm. The 36 page report con­tained dozens of duo-tone pho­tographs of board mem­bers as well as clear, con­cise finan­cial charts and graphs. Merola’s pho­to­graph fea­tured on the cover is a com­pos­ite of three dif­fer­ent shots taken off the coast of Long Island’s Fire Island Lighthouse.

Merola also designed the 2006, 2008 as well as the funds 85th anniver­sary logo.

August 13th, 2009 | robert merola | Branding | 1 Comment »

New website design for The Inner Resilience Program

homepage design for Tides Center's Inner Resilience Program's website

New Web­site design for the Tides Center’s Inner Resilience Pro­gram. The mis­sion of the pro­gram is to cul­ti­vate the inner lives of stu­dents, teach­ers and schools by inte­grat­ing social and emo­tional learn­ing with con­tem­pla­tive prac­tice. Since its incep­tion, they have offered 5,000 edu­ca­tors and 1,500 par­ents the tools, skills, and expe­ri­ences nec­es­sary to strengthen their own inner resilience and to model these prac­tices to the chil­dren in their care.

The new iden­tity was also designed by Merola. Visit the Program’s web­site.

March 24th, 2009 | robert merola | Not for Profit, Web Design | 1 Comment »

New line of eco friendly cookware

Robert Merola cre­ates new iden­tity and pack­age design

Eco­lu­tion has cre­ated a new line of cook­ware man­u­fac­tured with an envi­ron­men­tally friendly process.
Logo alter­na­tives sup­port the core iden­tity to help brand the pack­ag­ing and prod­uct design as well.

Visit the Eco­lu­tion web­site.

March 24th, 2009 | robert merola | Branding, Logo Design | No Comments »

New website for NJ manufacturer Carfaro

Homepage of Carfaro's website designed by Robert Merola

New Web­site design for NJ Man­u­fac­turer Car­faro

Rebrand­ing of Car­faro Fenc­ing, Rail­ing and Gate man­u­fac­turer began with a new tag line, cor­po­rate iden­tity, sig­nage, truck graph­ics and prod­uct binders. Adver­tise­ments, trade show booths and sales tools were also designed by Merola Design.

Visit the Car­faro web­site which was pro­gramed and main­tained by Matt Cushing.

March 24th, 2009 | robert merola | Logo Design, Web Design | No Comments »

Merola designs West Village restaurant graphics

Agave restaurant logo design

Merola designs logo and sig­nage and menus for New York South West­ern restau­rant Agave.

New York’s Agave Restau­rant in the West Vil­lage, fea­tures close to 40 tequi­las and a strong south­ern fusion menu. Agave is located at 140 Sev­enth Avenue South.

Visit the Agave web­site cre­ated by menu­palace.

October 20th, 2008 | robert merola | Logo Design, Restaurant Design | No Comments »

Logo design for Tide Center’s Inner Resilience Program

Robert Merola cre­ates new iden­tity for the Inner Resilience Pro­gram. The mis­sion of the pro­gram is to cul­ti­vate the inner lives of stu­dents, teach­ers and schools by inte­grat­ing social and emo­tional learn­ing with con­tem­pla­tive prac­tice. Since its incep­tion, they have offered 5,000 edu­ca­tors and 1,500 par­ents the tools, skills, and expe­ri­ences nec­es­sary to strengthen their own inner resilience and to model these prac­tices to the chil­dren in their care.

Merola also designed Inner Resilience’s new web­site as well. Visit their site.

October 8th, 2008 | robert merola | Logo Design | No Comments »

Merola Designs 2008 Annual Report

Logo design for the 85th year of the YMCA Retirement Fund

Secu­rity, Integrity and Endur­ing Value

For the sec­ond time in three years Merola Design cre­ated the YMCA Retire­ment Retire­ment Fund Annual Report.

August 15th, 2008 | robert merola | Corporate Graphics, Logo Design | No Comments »

Merola designs NYC multimedia logo

Archi­tect Charles Lauster and his part­ners opened a new mul­ti­me­dia com­pany. The new ven­ture required a cor­po­rate iden­tity. Let­ter­head, sig­nage, fold­ers, and graphic guide­lines to launch.

The cre­ative by Merola Design, attempted to sim­ply illus­trate the mean­ing of mul­ti­me­dia, the move­ment of light to com­mu­ni­cate infor­ma­tion. The sun­dial formed by the company’s ini­tials was an idea that was hard to ignore.

The logo was so well received that they used the iden­tity for their archi­tec­ture busi­ness as well.

June 11th, 2008 | robert merola | Logo Design | No Comments »

York Wallcovering logo design by Merola

York logo design

Logo design, adver­tis­ing, press kit and brochures

York is the old­est and largest wall cov­er­ing man­u­fac­turer in the United States. Since 1895 York has been cre­at­ing wall­pa­per from the same fac­tory loca­tion in the his­toric and pic­turesque Susque­hanna Val­ley of Pennsylvania.

Merola cre­ated the cor­po­rate iden­tity for York after view­ing com­pany archives of dec­o­ra­tive designs and ref­er­ence mate­ri­als, some of which date back to the early 18th century.

Visit the York Wall­cov­er­ing web­site.

May 28th, 2008 | robert merola | Logo Design | No Comments »

Merola updates logo for century old brand

New logo and brand guide

Robert Merola redesigned the new iden­tity for Levitz Fur­ni­ture as part of a cor­po­rate rebrand­ing effort. Unfor­tu­nately the new logo won’t see the light of day. Levitz filed chap­ter eleven Octo­ber 2007 for the fourth time in twelve years.

May 13th, 2008 | robert merola | Logo Design, Portfolio | No Comments »