how do you design an imme­di­ately rec­og­niz­able iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you get your mes­sage in front of the exact peo­ple who are look­ing for you?

York Wallcovering logo design by Merola

York logo design

Logo design, adver­tis­ing, press kit and brochures

York is the old­est and largest wall cov­er­ing man­u­fac­turer in the United States. Since 1895 York has been cre­at­ing wall­pa­per from the same fac­tory loca­tion in the his­toric and pic­turesque Susque­hanna Val­ley of Pennsylvania.

Merola cre­ated the cor­po­rate iden­tity for York after view­ing com­pany archives of dec­o­ra­tive designs and ref­er­ence mate­ri­als, some of which date back to the early 18th century.

Visit the York Wall­cov­er­ing web­site.

May 28th, 2008 | robert merola | Logo Design | No Comments »

Merola updates logo for century old brand

New logo and brand guide

Robert Merola redesigned the new iden­tity for Levitz Fur­ni­ture as part of a cor­po­rate rebrand­ing effort. Unfor­tu­nately the new logo won’t see the light of day. Levitz filed chap­ter eleven Octo­ber 2007 for the fourth time in twelve years.

May 13th, 2008 | robert merola | Logo Design, Portfolio | No Comments »

Merola designs Office.com identity

Logo, brand guide and pro­mo­tional graph­ics

Before the dot-com implo­sion, Office.com was one of the web’s most com­pre­hen­sive busi­ness sites.
Office.com pro­vides infor­ma­tion on how to start a small busi­ness and pro­vided a Vir­tual Office suite, Online Col­lab­o­ra­tion Soft­ware, Online Cal­en­dar, Group­ware, and web based email for your small busi­ness made Office.com an ambi­tious and help­ful resource.

In August 2009 Microsoft bought the url to pro­mote their Office Suite.

Merola Design cre­ated the Office.com iden­tity in 1990 and col­lab­o­rated with New York brand­ing agency nick+paul and devel­oped brand style guides and pro­mo­tional mate­ri­als for the start-up.

May 13th, 2008 | robert merola | Branding, Logo Design, Portfolio | No Comments »


Brain games help you flex your creativity

Bet­ter mem­ory, increased con­cen­tra­tion and faster think­ing.

Lumosity.com devel­oped a set of online games and exer­cises sci­en­tif­i­cally designed to improve mem­ory, atten­tion, pro­cess­ing speed and other impor­tant cog­ni­tive func­tions. Users who com­plete the basic train­ing course improve their BPI (Brain Per­for­mance Index) by 480 point, what ever that means. The games are fun and engag­ing. Slick charts track your progress.

Visit the site and sign up for a free month.

May 9th, 2008 | robert merola | Uncategorized | No Comments »