how do you design an imme­di­ately rec­og­niz­able iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you get your mes­sage in front of the exact peo­ple who are look­ing for you?

Merola updates Buster Brown logo

New logo design for Buster Brown clothing

Being asked to update an icon that’s over 100 years old was both an honor and a chal­lenge. A study was done to deter­mine which of the brand attrib­utes were most rec­og­niz­able and which of those could be updated or elim­i­nated. The style of Buster’s hat was the topic of much debate. After many, many redraws, this ver­sion of Tige the dog was deter­mined to be the most cud­dly. Sid Edwards was the illustrator.

Hang tags and look books were also designed.

January 8th, 2008 | robert merola | Logo Design, Portfolio | No Comments »
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