how do you design an imme­di­ately rec­og­niz­able iden­tity that describes you pre­cisely? how can you build a cap­ti­vat­ing and com­pelling site that tells your story? how will you get your mes­sage in front of the exact peo­ple who are look­ing for you?

Merola creates logo for NY designer

Lia k out­er­wear launched early 2007
Merola cre­ated the logo, adver­tise­ment and hang tag for Lia K, the first new line intro­duc­tion to come out of one of New York’s old­est, plus size out­er­wear companies.

The new line is a step up for the 65 year old fam­ily owned and run com­pany whose main­stay label caters to plus size customer.

The new label fea­tures clas­sic styling, sophis­ti­cated detail­ing and top of the line fab­ri­ca­tions, will be avail­able at Nord­strom and other fine retailers.

December 1st, 2006 | robert merola | Logo Design | No Comments »

Merola designs graphics for Buckingham hotel

Rob Merola designed new logo for landmark New York hotel.

The Buck­ing­ham Hotel refur­bished their hotel and their iden­tity. Across from Carnegie Hall and a long list of musi­cal res­i­dents inspired the new look of the Buckingham.

The Matisse inspired danc­ing king con­cept was cre­ated by Merola and became the cen­tral form for a Jose Ortega illus­tra­tion which was and then brought to life on a 12 foot stained glass win­dow fab­ri­cated by Ram­busch Studios.

In addi­tion to the usual busi­ness papers, guest wel­come kits, maps of the neigh­bor­hood, post­cards and sales brochures were cre­ated as well as ad cam­paign and launch web­site design.

December 1st, 2006 | robert merola | Logo Design, Restaurant Design, Web Design | No Comments »