New York developer’s new identity and website

North­park Devel­op­ment is a full-service real estate devel­op­ment com­pany based in Man­hat­tan. They focuses on devel­op­ing cus­tom res­i­den­tial con­do­minium and rental apart­ment and build­ings in upper Man­hat­tan. Their brand is char­ac­ter­ized by qual­ity, design integrity and atten­tion to detail.

Merola was con­tacted to cre­ate the new iden­tity and web­site.Visit the North­park website.

Save With Confidence 2011 Annual Report

Merola Designs the YMCA Retire­ment Fund’s 2010 Annual Report. The theme for the report is “Strength In Uncer­tain Times.” Bold head­ers and muted info-graphic styled charts and graphs grouped together, giv­ing this years report more struc­ture then pre­vi­ous reports. Merola Has been design­ing the reports for the YMCA Retire­ment Fund since 2006.

Strength in Uncertain Times 2010 Report

Merola Designs the YMCA Retire­ment Fund’s 2010 Annual Report. The theme for the report is “Strength In Uncer­tain Times.” Images of promi­nent finan­cial insti­tu­tions are used through­out the report. A dia­mond plate gra­di­ent was devel­oped and used as page breaks. Brightly col­ored graphs and charts add life to this years report and a com­bi­na­tion of duo-tone and color pho­tos add visual inter­est. Merola Has been design­ing the reports since 2006.

Law firm marketing is more important than ever

Design­ing logos and web sites for lawyers and law firms today is dif­fer­ent then it was even just a few years ago. A list of part­ner names set in Times New Roman or Cop­per­plate doesn’t cut it any­more. Firms need to dif­fer­en­ti­ate from one another, develop a solid brand strat­egy and have a personality.

Hud­son Law, LLC spe­cial­izes in intel­lec­tual prop­erty cases and needed a clean pre­sen­ta­tion of what exactly they offer to their clients. The use of sim­ple draw­ings through­out the site illus­trated the con­cept effec­tively, “IP Pro­tec­tion from the sketch on a paper nap­kin to rev­enue, choose Hud­son Law.” Merola Designed the web­site. Visit the Hud­son Law web­site.

Pre-school gets a fresh new look, Rego Park, NY

When par­ents are look­ing for a preschool for their child, word of mouth rec­om­men­da­tions from local par­ents are key. Par­ents want to know that the school is safe, clean and pro­fes­sional. Most preschool mar­ket­ing mate­ri­als do not com­mu­ni­cate these qual­ity traits. A rel­a­tively small invest­ment in these mate­ri­als can go a long way in help­ing par­ent choose the right school for their chil­dren early edu­ca­tion needs.

Robert Merola helped re-brand Sesame Sprout pre-school design­ing the new logo and mar­ket­ing materials.

The All Souls Unitarian Church’s AIDS Task Force

Estab­lished by the Rev. For­rester Church of the All Souls
Uni­tar­ian Church on Sep­tem­ber 29, 1985.
Formed only four years after the Cen­ter for Dis­ease Con­trol issued clin­i­cal evi­dence of a new dis­ease, now known as AIDS. It was the first faith-based AIDS task force in Man­hat­tan.
The first major action of All Souls’ AIDS Task Force was a pub­lic edu­ca­tion cam­paign in which 10,000 plac­ards were placed in this city’s buses and sub­ways.
The graphic designed by Robert Merola, was used on large ban­ners and lapel pins and helped pro­mote and raise funds for the organization.

Merola designs website for Mapwise software

Map­Wise soft­ware bring the power of visu­al­iza­tion to the man­age­ment of trade­marks. By unlock­ing the data trapped in reports and spread­sheets and dis­play­ing it graph­i­cally, com­pa­nies can now man­age their trade­mark assets strate­gi­cally. Merola Designed the Map­wise cor­po­rate iden­tity and was then asked to design the web­site. Visit the Map­wise web­site.

Mapping America every city every block

The New York Times has again man­aged to blow my mind with another inter­ac­tive map. Using data gath­ered from the 2005 to 2009 Cen­sus. Matthew Bloch, Shan Carter and Alen McLean are cred­ited with the map and have dis­played and unbe­liev­able amount of infor­ma­tion beautifully.

Drill downs on data, street by street, city by city illus­trate an unprece­dented view of the coun­try.
Look at where you live to dis­cover the edu­ca­tion and income lev­els of your neighbors.

Data points include:
Race and Eth­nic­ity– White, Black, His­panic, Asian, and for­eign born populations.

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