how do you design an immediately recognizable brand identity that describes you precisely? how can you build a captivating and compelling site that tells your story? how will you deliver your specific message to the exact people who are looking for you?

Designs for Scholastic’s See Saw catalogs

December 4th, 2012 | | Corporate Graphics | Comments Off

POP Presentation for Ascena Retail Group

December 4th, 2012 | | Corporate Graphics, Retail Graphics | Comments Off

Protecting Your Savings for Life, 2012 Annual Report

December 4th, 2012 | | Corporate Graphics | Comments Off

Website design for Dr. Robin Stern

December 4th, 2012 | | Web Design | Comments Off

Yoga for all needs launches their new website design

April 4th, 2012 | | Logo Design, Web Design | Comments Off

New York developer’s new identity and website

Northpark Development is a full-service real estate development company based in Manhattan. They focuses on developing custom residential condominium and rental apartment and buildings in upper Manhattan. Their brand is characterized by quality, design integrity and attention to detail.

Merola was contacted to create the new identity and website.Visit the Northpark website.

December 15th, 2011 | | Logo Design, Portfolio, Web Design | Comments Off

Save With Confidence 2011 Annual Report

Merola Designs the YMCA Retirement Fund’s 2010 Annual Report. The theme for the report is “Strength In Uncertain Times.” Bold headers and muted info-graphic styled charts and graphs grouped together, giving this years report more structure then previous reports. Merola Has been designing the reports for the YMCA Retirement Fund since 2006.

July 5th, 2011 | | Corporate Graphics | Comments Off

Strength in Uncertain Times 2010 Report

Cover of the 2010 YMCA Retirement Fund's Report

Merola Designs the YMCA Retirement Fund’s 2010 Annual Report. The theme for the report is “Strength In Uncertain Times.” Images of prominent financial institutions are used throughout the report. A diamond plate gradient was developed and used as page breaks. Brightly colored graphs and charts add life to this years report and a combination of duo-tone and color photos add visual interest. Merola Has been designing the reports since 2006.

July 5th, 2011 | | Corporate Graphics, Corporate Identity | Comments Off

Law firm marketing is more important than ever

Designing logos and web sites for lawyers and law firms today is different then it was even just a few years ago. A list of partner names set in Times New Roman or Copperplate doesn’t cut it anymore. Firms need to differentiate from one another, develop a solid brand strategy and have a personality.

Hudson Law, LLC specializes in intellectual property cases and needed a clean presentation of what exactly they offer to their clients. The use of simple drawings throughout the site illustrated the concept effectively, “IP Protection from the sketch on a paper napkin to revenue, choose Hudson Law.” Merola Designed the website. Visit the Hudson Law website.

November 21st, 2010 | | Web Design | Tags: | Comments Off

Pre-school gets a fresh new look, Rego Park, NY

sesame sprout logo design
When parents are looking for a preschool for their child, word of mouth recommendations from local parents are key. Parents want to know that the school is safe, clean and professional. Most preschool marketing materials do not communicate these quality traits. A relatively small investment in these materials can go a long way in helping parent choose the right school for their children early education needs.

Robert Merola helped re-brand Sesame Sprout pre-school designing the new logo and marketing materials.

March 18th, 2010 | | Branding, Logo Design | Comments Off